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DCCC puts $35 million into minority outreach

News: House Democrats’ campaign arm is unveiling a $35 million investment to target minority voters, already outpacing its expenditures on this front from last cycle by $5 million.

DCCC’s new initiative, named P.O.W.E.R., is aiming to expand the party’s messaging to Asian American, Black and Hispanic voters ahead of November. P.O.W.E.R. stands for Persuade, Organize, Welcome, Educate and Reach.

The DCCC’s push to invigorate minority voters comes amid increased focus by Republicans to expand their support base among nonwhite voters.

Republicans poured millions of dollars last cycle into launching “community centers” to reach minority voters in dozens of areas traditionally considered Democratic strongholds. The offices offered reading materials and information about the GOP to prospective new voters in cities like Milwaukee and Houston.

The DCCC plans to hire district organizers in key regions to register voters and hold community events. The campaign arm will also use some of this funding to commission polling on which issues these voting blocs care about most and a study on how they’re getting their news and information.

In other campaign news: The Republican Main Street Partnership PAC is backing Tim Sheehy in the Montana Senate race, in addition to Jeff Hurd in Colorado’s 3rd District and Max Engling in Indiana’s 5th District. The RMSP PAC is the political wing of the pragmatic conservative group helmed by Rep. Dusty Johnson (R-S.D.).

Sheehy is seeking to unseat Sen. Jon Tester (D-Mont.). Hurd and Engling are running in open GOP primaries.

Michigan fundraising: Rep. Elissa Slotkin (D-Mich.) raised more than $2.8 million for her Senate bid in the fourth quarter of 2023. Slotkin has more than $6 million on hand.

— Mica Soellner and Max Cohen

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Editorial photos provided by Getty Images. Political ads courtesy of AdImpact.