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Credit card advocates are unveiling a Halloween-themed campaign aimed at protecting the sector’s credit card swipe fees.

Credit card lobby gets spooky on swipe fees

First in The Vault: Credit card advocates are unveiling a Halloween-themed campaign aimed at protecting the sector’s credit card swipe fees.

The Electronic Payments Coalition is telling consumers that a 2010 amendment to Dodd-Frank via Sen. Dick Durbin (D-Ill.) and other crackdowns on interchange fees “still haunt Americans’ wallets.”

The message here is about the same as we’ve heard from credit card advocates over the past few years. But now, there’s ghost imagery! Tombstones! Spooky!

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Editorial photos provided by Getty Images. Political ads courtesy of AdImpact.

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Over the next decade, over $75 trillion is needed to modernize US industries. Apollo is stepping up with investments to power infrastructure, energy and technology for America’s next chapter. Learn more.