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Joe Biden and Donald Trump

A lot of small business owners are up for grabs in 2024

More than a fifth of small business owners remain undecided on who they’ll support for president in 2024, according to Goldman Sachs survey data shared with Punchbowl News.

That 20% chunk of undecided business owners is a good tick higher than 12% of the general population, per some recent polling from Emerson College that Goldman Sachs is highlighting.

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Presented by AARP

AARP knows older voters. 

We’ve made it our business to know what matters to people 50 and over—like we know that protecting Social Security and supporting family caregivers are among their top priorities. Learn more from our polling in Pennsylvania.

Editorial photos provided by Getty Images. Political ads courtesy of AdImpact.