News: The Senate Leadership Fund is launching a digital ad blitz against former North Carolina Gov. Roy Cooper as the Democrat readies a Senate run.
The North Carolina campaign represents one of the Senate GOP leadership-aligned super PAC’s first spends this cycle. And it’s an early statement of intent in what will be one of the nation’s most expensive and competitive Senate seats.
The ad buy totals $200,000 and includes digital messaging labeling Cooper “Radical Roy.”
One digital ad bashes Cooper for embracing “radical gender ideology,” pushing higher taxes and supporting sanctuary cities.
“Roy Cooper masquerades as a moderate. But he’s just another radical D.C. liberal in disguise,” the ad concludes.
The buy also covers a texting campaign, plus Google and X ads.
Despite Cooper’s status as a popular governor who served two terms in a red-leaning state, Republicans feel he hasn’t faced the full brunt of a coordinated GOP spending barrage. This initial salvo from SLF is a sign that is going to change.
Democrats are delighted that Cooper is set to get into the race and view the former governor as their party’s top recruit all cycle. The Democratic primary is already clearing for Cooper.
On the GOP side, Republicans are coalescing around RNC Chair Michael Whatley, who received President Donald Trump’s endorsement last week.
