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Liberal outside group Unrig Our Economy is spending $200,000 in a new ad buy going after GOP Rep. Tom Kean in New Jersey’s competitive 7th District.

Unrig Our Economy airs new anti-Kean Medicaid ad

News: Liberal outside group Unrig Our Economy is spending $200,000 in a new ad buy going after GOP Rep. Tom Kean in New Jersey’s competitive 7th District.

In the ad, a Basking Ridge, N.J., mother named Theresa criticizes Kean for supporting the One Big Beautiful Bill. Theresa says she has two children with disabilities and “the support we get from Medicaid is paving the path for my sons to have futures.”

“Congressman Tom Kean said he would protect Medicaid, but he voted to cut it,” Theresa says in the ad. “I don’t know how Congressman Tom Kean can sleep at night, knowing that he voted to cut the future of thousands of his own constituents.”

Kean flipped a Democratic seat in 2022 and won reelection last cycle by six points.

Expect to see a lot more of this messaging in competitive districts as we approach the midterms. As we’ve reported, Unrig Our Economy is utilizing similar Medicaid arguments in ads running in Texas, Iowa and more.

GOP latest: Here’s a sign of how closely both parties are tracking Kean’s district: House GOP Conference Chair Lisa McClain is kicking off her nationwide campaign to sell the reconciliation package with Kean on Wednesday. McClain and Kean will meet with workers at Bihler of America in Phillipsburg, N.J., and tout the bill’s manufacturing policies.

McClain will head to Rep. Rob Bresnahan’s (R-Pa.) district later on Wednesday for a tour of the i2M factory in Mountain Top, Pa.

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Editorial photos provided by Getty Images. Political ads courtesy of AdImpact.

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