News: NRCC Chair Richard Hudson will present the results of a new internal poll of Hispanic voters this morning, one of the largest research projects House Republicans has ever undertaken.
The NRCC conducted regional polls and focus groups among Hispanic voters in 15 battleground seats across the country. The project cost “well into the six figures,” according to a party official, and was aimed at figuring out what messages resonated with Hispanic voters in 2024 and what could bring the group to the ballot box in 2026.
This is a major challenge for the GOP this year.
After months of ICE raids and restrictive immigration policies, President Donald Trump is firmly under water with Hispanic voters, a far cry from 2024. Hill Republicans have publicly backed Trump amid expansive nationwide ICE raids and a wave of deportations.
So you have to use that backdrop in any analysis of the GOP’s 2026 prospects.
But toplines that were notable to us:
Republicans believe the best messages for Hispanic voters include economic opportunity, public safety and “standing up for working families.”
The GOP believes they have an “education gap” on the One Big Beautiful Bill Act and its tax cuts. This is problematic for Republicans since they have banked their entire majority on the tax bill bringing voters of all stripes to the ballot box for their party.
And Hudson will urge Republicans to communicate “consistently” with constituents in English and Spanish.
Money moves. Texas GOP Rep. Lance Gooden is transferring $100,000 to the NRCC. Gooden will announce the transfer at the closed House Republican political meeting this morning.
