It’s a good time to be in television in the Shreveport, La., market. It has quickly become a hotbed for national political advertising.
The goal? To reach Speaker Mike Johnson and his constituents.
Shreveport is the 91st biggest market in America – sandwiched between the Paducah-Cape Girardeau-Harrisburg area and the Champaign-Urbana and Springfield-Decatur areas in Illinois. But a wide variety of groups, from corporations to foreign governments, are now spending money in northwest Louisiana to reach Johnson and his voters.
Much like the advertising bonanza in Palm Beach, Fla., seeking to sway President Donald Trump, ad buyers are increasingly training their sights in the speaker’s home market. Here’s a sense of what’s on the Shreveport airwaves, thanks to our friends at AdImpact:
Just in the opening months of 2025, TikTok has run eight separate spots in the Shreveport market advocating for the benefits of the app. As the embattled platform seeks to avoid being shut down, TikTok is reminding viewers in the speaker’s home base that the platform can boost small businesses.
Meta is another corporation that is up in Shreveport, airing an ad informing viewers of the social media company’s parental control features.
As Canada nervously waited to see the impacts of any potential tariffs, the government of Ontario ran a minute-long ad in Shreveport touting how “this ally to the north has been by your side.”
The Foundation to Combat Antisemitism has also run two spots in Shreveport this year.
The American Hospital Association, Seniors 4 Better Care, NextEra Energy and more advocacy groups are also running ads in Shreveport.
Plus, we reported last week how an outfit called World is running an ad in Shreveport. The group is urging Congress to protect a provision that lets health care providers who serve low income patients buy drugs at lower costs.
