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Huizenga staffs up ahead of potential Senate bid

Scoop: Rep. Bill Huizenga (R-Mich.) has hired a top consulting firm that made Trump campaign ads as he inches closer to a Senate run.

Huizenga signed BrabenderCox to work for him in 2026 as he weighs a bid for retiring Democratic Sen. Gary Peters’ (Mich.) seat, according to two people familiar with the decision.

Huizenga’s team has had discussions with Kyle Robertson, a senior strategist at the firm and a former aide to both former Vice President Mike Pence and former Rep. Greg Pence (R-Ind.), about working on the race, according to one of those people.

Robertson has a long history with the Pence family, recently serving as former Rep. Greg Pence’s (R-Ind.) chief of staff. He also managed the successful gubernatorial campaigns of Mike Pence in Indiana and Rick Snyder in Michigan.

Senate GOP leaders have urged Huizenga to remain in the House. They’ve lined up behind former Rep. Mike Rogers (R-Mich) in a bid to clear the field and avoid a bruising primary in Michigan. Rogers, who lost a 2024 Senate bid to Democrat Elissa Slotkin (Mich.), brought on former Trump campaign manager Chris LaCivita as a senior adviser.

But President Donald Trump hasn’t offered an endorsement in the race, and Huizenga hasn’t been moved by entreaties for him to rule out a run. We reported last month that Huizenga spoke to Trump just before the president traveled to Michigan for a rally that some believed would include an endorsement of Rogers.

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Editorial photos provided by Getty Images. Political ads courtesy of AdImpact.