The Creator Economy

Go behind the scenes with our reporters as we chat with content creators about how they run their businesses and explore the impact of creators on the U.S. economy and the policy conversation in Washington.

About The Creator Economy

Once confined to the digital world, content creators are now everywhere. With audiences in the millions, an array of consumer products, teams of employees and their own studios, creators touch every facet of the economy. The Creator Economy is a four-part series that explores creators' economic impact and how they're shaking up the policy debate in Washington and beyond.

Setting the Stage with Cowboy Kent Rollins

Cowboy Kent Rollins and his wife Shannon detail how they became part of the creator economy and its impact on their business.

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ABA said financial institutions had “fundamental concerns about insufficient regulation, supervision and enforcement applying to all payment stablecoin issuers.

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YouTube’s economic impact in the US

In 2024, YouTube’s creative ecosystem contributed over $55 billion to the US GDP, according to research by Oxford Economics. By sharing advertising revenue directly with creators, YouTube can empower anyone to build a business, earn an income and hire employees, fueling the creator economy and helping to foster the rise of next-generation media companies. YouTube’s creative ecosystem supported more than 490,000 full time equivalent jobs in the US, according to research by Oxford Economics.

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