The Creator Economy

Go behind the scenes with our reporters as we chat with content creators about how they run their businesses and explore the impact of creators on the U.S. economy and the policy conversation in Washington.

About The Creator Economy

Once confined to the digital world, content creators are now everywhere. With audiences in the millions, an array of consumer products, teams of employees and their own studios, creators touch every facet of the economy. The Creator Economy is a four-part series that explores creators' economic impact and how they're shaking up the policy debate in Washington and beyond.

Setting the Stage with Cowboy Kent Rollins

Cowboy Kent Rollins and his wife Shannon detail how they became part of the creator economy and its impact on their business.

go to Setting the Stage page

Entertainment's New Era with Dude Perfect

Dude Perfect and other content creators are shaking up Hollywood. We explore what's next for the entertainment industry with content creators at the helm.

go to Entertainment's New Era page

Content to Commerce with Cassey Ho

Cassey Ho went from a solo creator to running a multi-million dollar wellness business with 30 employees across the country. Here's her story.

go to Content to Commerce page

Stay Tuned. More to come.

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YouTube’s economic impact in the US

In 2024, YouTube’s creative ecosystem contributed over $55 billion to the US GDP, according to research by Oxford Economics. By sharing advertising revenue directly with creators, YouTube can empower anyone to build a business, earn an income and hire employees, fueling the creator economy and helping to foster the rise of next-generation media companies. YouTube’s creative ecosystem supported more than 490,000 full time equivalent jobs in the US, according to research by Oxford Economics.

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